
Verizon first attacked Apple’s iPhone via an advertisement for the new Motorola Droid phone they will be selling this month. Then, they proceeded to attack the iPhone’s carrier, AT&T, with their “there’s a map for that” advertisements. While Apple didn’t take any sort of action against Verizon that we know of, it appears as if AT&T isn’t going to stand for it. According to Engadget, they have taken action through complaint letters and are now suing Verizon for their advertisements.
AT&T’s complaint said this about the issue:
In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority of the country. In fact, AT&T’s wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon’s misleading advertising tactics appear to be a response to AT&T’s strong leadership in smartphones. We have twice the number of smartphone customers… and we’ve beaten them two quarters in a row on net post-paid subscribers. We also had lower churn—a sign that customers are quite happy with the service they receive.
The real problem here was that although AT&T may not have as expansive a 3G network, they do have a 2G network that covers a much broader area than shown in the advertisements maps. Apparently Verizon has already changed some of the wording on their ads to make AT&T a little more happy, but it doesn’t appear as if they will be fully content until these ads either stop airing or take into account their whole network. I can’t wait to see what ends up happening here.
Via [Engadget]
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